In this post, our Coffee Quality Control Manager, Sean R., shares a recap from the 2015 SCAA Convention, which was held from April 9-12 in Seattle, Washington. Sean went to the conference with our owner Drew and our General Manager Erica. Read on to hear about their adventures there!
Something integral to HubBub Coffee is forming connections with people, whether it be in the microcosms of our coffee bars or the Philadelphia coffee scene at large. To engage with our communities — to talk, listen, learn and teach — is at the heart of what we do. So it was really exciting for us to have the opportunity to expand our scope by attending this year’s Specialty Coffee Association of America convention held in Seattle.
The SCAA is one of the foremost coffee authorities in the world, setting quality standards and moving the industry forward since its inception in 1982. Their annual event attracts coffee folk from all over the world representing every step of the process — from the people who grow it to the people who serve it — to meet and exchange stories, ideas and opportunities.
Eager to soak up as much as we could, we took the conference head on. In the exposition hall, we were able to sample some of the finest coffees in the world, ogle at some beautiful new espresso machines and learn about the latest in brewing equipment and technology. At the event's lectures, we upped our game on everything from cold brewing to bar efficiency to customer service, and took what felt like a college-level course on water and its effect on coffee.
And in a city that to some is synonymous with coffee, we did our fair share of exploring outside of the conference as well. We made sure to hit the must-see tourist spots like the Pike St. fish market and the space needle, and got lost in pop culture (literally and figuratively) at the high-tech EMP Museum. We did some major coffee tourism as well, stopping at multiple Seattle shops each day.
To say the least, our trip ruled. And most importantly, we've come back with knowledge and skills to help us do what we do better. We can't wait to share what we've learned!