Breathing is one of those things you don't often need to think about. Even though it's one of the essential functions to staying alive, your body just regulates the constant cycle of oxygen in and carbon dioxide out, leaving your brain free to take care of other tasks (studying for that calc exam, driving a car, or, you know, mastering that new game you just downloaded to your phone).
If your lungs work properly, breathing is easy to take for granted - it just kind of happens - nearly 20,000 times a day, actually. But many people aren't so lucky. The American Lung Association is a leading non-profit that works tirelessly to improve lung health and prevent lung disease. They've been around since 1904, and over the last century have expanded their mission to include education, advocacy and research around many, many topics related to lung health.
The first thing that might come to mind is anti-smoking. And yes, the ALA is big into helping people quit smoking. But they go well beyond that. They work to fight lung cancer and other lung diseases, childhood asthma, and for clean air. They are a huge proponent of the Clean Air Act, creating campaigns and lobbying in Washington to demand that Congress not weaken the standards of the Act. While their work obviously affects the entire country, it may have extra resonance here in Philadelphia. According to the Philadelphia Allies Against Asthma, nearly 22 percent of children in Philadelphia under the age of 18 have been diagnosed with asthma. This staggering statistic is nearly twice the national average, and despite many groups' activism and outreach, it doesn't seem to be improving yet.
HubBub is a big fan of the ALA and gives back by supporting their ongoing research for lung cancer and all lung diseases. In October, we donated coffee to the 37th Annual Penn Medicine Radnor Run, and now we are donating 10% of sales every Friday in November to the American Lung Association of Pennsylvania. November is Lung Cancer Awareness Month, so what better time to get involved? There is only one Friday left in November that we'll be open (the 21st- just our Radnor shop will be open on the morning of the 28th), so stop by for a coffee or snack and breathe easier knowing that you're helping to do good, one cup at a time!
Photo of lung art by Lorraine Satana